Localisation
Localisation
Localisation uses both linguistic and cultural knowledge to make a translation as appropriate to your audience as possible. Along with ensuring idiomatic accuracy and the right tone, this guards against linguistic or cultural faux pas, which can prove embarrassing or offensive. Localisation adapts every part of a product or service, a document, a website, a speech, a leaflet, software packages or presentations, to the most appropriate cultural and technical references. Spellings, colloquial phrases, weights and measures, currencies, date and time formats and presentation expectations can all differ from country to country. Graphics text may need to be extracted, and GUI elements resized or positioned. Our professional cultural advisors examine logos, brands, product names etc, and determine whether or not they would be acceptable in the specific countries you are targeting. Our cultural advisors will give explanations and advise on alternatives and cultural adaptation when they feel there may be a problem, or even just a potential misunderstanding. This protects you against linguistic or cultural faux pas, which can prove embarrassing or offensive. Similarly, cross-cultural analysis for multinational products, brands and services for specific markets and double checking political, social, religious, educational, linguistic and technological connotations will ensure the success of your project/product or brand. Quite often our clients’ documentation or websites are a mixture of content; international and local. Our localisation service is designed to cater for these differences. We can provide: ● Source site/documentation versus translated version ● Translation memory ● Initial audit of material ● Market testing ● Brand testing
Send your quotation request form by clicking here, email us at translations@lingvajet.co.uk or call us on +44 (0)20 88 99 6705 during office hours and we will be happy to offer you the best way forward! If you wish to place an order please click here or if you wish to leave your feedback, just click here!
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